The digital age is upon us and consumers can now interact and be a part of how businesses run their marketing agendas. Outside of the U.S., traditional marketing still has a strong presence and in some International countries, changing behavior on how businesses reach consumers is a slow process. Education is key. Digital vernacular can be a threat and a learning curve for most who prefer traditional mediums.
Yellow Pages reached out to Imagery in efforts to create a modern branding campaign that will help educate and sell the advantages of digital marketing services in Jamaica. Our creative approach was to illustrate in a simple graphical form how today’s mobile devices are the best way to connect with consumers. We tied it all together with messaging that makes the process easy, inviting and visually appealing.
Listen to radio spot: