Every once in a while someone comes up with a new product with the potential to change an industry and people’s lives. In this case, the client approached Imagery with branding requirements for a new device that can save consumers an average of 40% monthly on their water bills. That is significant savings not just for residential markets but also for commercial applications.
Excited to launch the new product, Imagery immediately went to work developing a unique brand that encompasses the product’s features and value proposition. Imagery was tasked with the naming exercise, brand identity, marketing communications, brand packaging and website design and development. Although still in the works, everyone loves the creative progress and the prospective for Waterprofit once it hits the general market in 2017.